I was at a bit of a career crossroads when I applied for the role - I was a bit burned by the publishing industry and its shrinking footprint in Australia. Coffee or tea?Ĭareer: How did you get into your current role as Fashion Editor at The Australian Financial Review? We usually head to the markets or out to breakfast. So most weeknights are the reverse of the morning dash. BUT I have a young family and limit myself to one or two events per week. Plus, getting dressed for work is fun.Īs fashion editor I am invited to a great many wonderful events - a real perk of the job. I like to go to the office as much as I can because after three years of hybrid work, I am ready for boundaries between work and home. Google literally predicted that text, which is the definition of pathetic - but it is true. It is a cliche but really, no two days are the same. At work, it’s a mix of meetings, showings, interviews, research and writing. We are back by 6.30, and then it’s a mad dash to get everyone ready (we have two daughters) and out the door.
My husband and I are up at 5am - he goes to yoga, I go to the gym. What does an average weekday look like for you? She also enjoys expanding her horizons through travel and culinary adventures at new restaurants.A day in her shoes: introducing Lauren Sams About Lauren Sams: Let’s start by telling us about yourself… who is Lauren Sams?Ī fashion journalist who is fascinated by the business behind the industry. In addition to spending quality time with her family, Lauren enjoys soaking up Vitamin D in the sunshine by talking long walks and hitting the tennis courts. Turning her sights to the future, Lauren’s renewed focus on her blog and her role as an influencer, which are born out of her love of wardrobe styling, will aim to bring the best of the fashion world to her followers.Īfter relocating to Austin, Texas, the year after the birth of her boy/girl twins, Jack and Lily (who are now seven years old), Lauren and her husband, Mike, moved back to Lauren’s hometown of Atlanta in 2014 and currently reside there.
After earning a degree in business from The University of Georgia, Lauren turned her passion into a vocation when she launched Edit by Lauren in 2009. She then began her career in high school by working with women in her community to ensure that they gained self-confidence and dignity by looking and feeling their best. Lauren’s early and innate love of fashion (how many 6-year-olds will answer with “periwinkle and terracotta” when asked their favorite color?!) led friends and family to seek styling and accessorizing advice from her regularly. With a dash of pattern, a splash of color, and a bold dose of style sensibility, this big-hearted Southern Belle inspires her followers to discover and own their personal panache and then display their best and brightest selves to the wider world.
Lauren’s inner beauty is enhanced by her always-on-trend outfits, into which she incorporates timeless pieces that should form the building blocks of all good wardrobes. To know Lauren is to love her! Her positive energy and genuine enthusiasm for life are contagious.
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